Introduction of G-HOME’s brand by TOMATE

Hochiminh City, June 17, 2017: Launching new sub-brand:  G-HOME by Tomate 

Tomate Electrodomésticos Spain and Song Son Co., LTD (Vietnam) signed an agreement to launch its new sub-brand of Tomate:  G-HOME by Tomate under a new model of induction cooking products. The company said the sub-brand will act as an incubating center of innovation for new technologies, business models and partnerships in order to define future induction cooking solutions for the fast growing market in Vietnam. The first products developed under G-HOME’s brand will premiere at the beginning of August 2017 for Vietnam market.

Javier Alonso  Gaciar – Director of Induction cooking department of Tomate Electrodomésticos  stated that : “G-HOME as a new, separated vertical will operate in the first step of reducing cost by combination induction technology of Tomate Spain and NEG Nippon Glass Japan. The sub-brand G-HOME will also act as an open platform to get access to trends, innovations and solutions, for the design of exciting future products and services. “G-HOME will using the same high-tech induction cooking technology as TOMATE, which will be leveraged by Tomate Electrodomésticos to support, and  OEM concept under world  leading induction cooking technology of Copreci & Eika (Spain) together with high standard glass top NEG (Nippon Electric Glass – Japan).

In the statement of both companies elaborated that:” The success of our sub-brand G-HOME  is measured by our vision and depends on our ability to deliver on our comprehensive strategies of delivering the benefit to our customers by reduce cost but keeping the high-end quality and services for our customers and end users,” Juan Bautista Sukia, Managing Director and Chief Executive Officer, Tomate Electrodomestico was quoted as saying in the statement. “To secure our future in a rapidly changing of technology and environment, the advanced European high-tech induction with Japan glass top is of utmost importance in G-HOME brands.

The introduction of G-HOME will help us to co-design Vietnam market of induction cooking footprint by taking high quality high-technology and cost reducing concepts to meet the need of all vietnamese cooking lovers.”